5 levels of the products

 Levels of the product ( CG EAP )

1. Core product --C
2. Generic / basic product --G
3. Expected product --E
4. Augmented product --A
5. Potential product --P

1. CORE PRODUCT 

•  service or benefit the customer is really buying 
• Fulfill basic benefit customer wants 
• E. g.. A hotel guests buying a room for 'rest & sleep '

2. GENERIC / BASIC PRODUCT 

• Provides actual product with tangible benefits 
• E.g..  A hotel room with a bed, bathroom, desk, etc. 

3. EXPECTED PRODUCT 

• offers generic product plus other attributes customers want 
• Customer expect these attributes while buying a product 
• E.g... Clean table, fresh towels, working lamp, etc

4. AUGMENTED PRODUCT 

• Gives more than physical product & sets it apart from competitors 
• Beyond customer expectations 
• Have additional attributes & benefits which differentiate from competitors 
• E.g.. 24*7 room service, rapid check in, fresh flowers, I etc 

5. POTENTIAL PRODUCT 

• New ways to gratify the customer & offer unique products
• Provide additional tangible & intangible benefits 
• E.g.. Hotel Room with AC or Normal room, both are used for rest and sleep but additional benefit is AC, heater, in deluxe room than that of normal room. 

THANK YOU GUYS 

BEST OF LUCK 

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