5 levels of the products
Levels of the product ( CG EAP ) Core product --C Generic / basic product --G Expected product --E Augmented product --A Potential product --P 1. CORE PRODUCT service or benefit the customer is really buying Fulfill basic benefit customer wants E. g.. A hotel guests buying a room for 'rest & sleep ' 2. GENERIC / BASIC PRODUCT Provides actual product with tangible benefits E.g.. A hotel room with a bed, bathroom, desk, etc. 3. EXPECTED PRODUCT offers generic product plus other attributes customers want Customer expect these attributes while buying a product E.g... Clean table, fresh towels, working lamp, etc 4. AUGMENTED PRODUCT Gives more than physical product & sets it apart from competitors Beyond customer expectations Have additional attributes & benefits which differentiate from competitors E.g.. 24*7 room service, rapid check in, fresh flowers, I etc 5. POTENTIAL PRODU...